RHS garden plant awareness for the ecological impact of denim – Sourcing Journal
Jeans are everywhere, but consumers often don’t know exactly how their denim is made. An installation at RHS Hampton Court Palace Garden Festival 2021 this month used landscaping to make the impact of the fashion industry more visual and experiential.
The Fashion Footprint Garden, sponsored by Cone Denim, Endrime and Totally Buttons, included many touches that brought flowers and fashion together. Garden designer Baz Grainger worked in fashion for 25 years before venturing into landscaping and founding consultancy firm The Landscape Tailor. His background in the clothing industry has given him firsthand insight into pollution and damage to natural environments.
“The damage the fashion industry is doing to the planet is on an absolutely incredible scale,” said Baz.
Read more on Carved in blue.
This article is part of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the factories that make some of the world’s most sought-after denims to global brands bringing new denims made with TENCEL ™ Lyocell and modal to market, Carved in Blue shares the stories of those whose roots are deeply rooted in denim. . Visit www.carvedinblue.tencel.com.